Arun Sella
Founder of Paid Up · Wisconsin
Arun Sella is a Wisconsin-based entrepreneur with a background in accounting, business development, and leadership. His interests center on finance, technology, and creating practical solutions that simplify everyday financial responsibilities.
He is currently pursuing a degree in accounting at the University of Wisconsin–Whitewater and has previous experience in public accounting through an assurance internship. His professional background includes financial documentation, auditing, business operations, and educational program management.
Outside of his professional and entrepreneurial work, Sella has contributed to his community through volunteer service and programs focused on supporting individuals, families, and students. His involvement reflects an interest in helping others and making resources and opportunities more accessible.
Sella founded Paid Up to simplify professional invoicing for freelancers, independent contractors, and small business owners. The platform provides a straightforward way to create and send professional invoices without the need for complicated or expensive software.
In addition to Paid Up, he is the founder of FootingBooks, a free bookkeeping platform, and LeftoverPlanner, a personal finance platform offering budgeting tools, financial calculators, and financial planning resources.
Sella's entrepreneurial focus is on developing accessible, easy-to-use financial technology that helps individuals and businesses stay organized, save time, and make informed decisions.
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Connect with Arun on LinkedIn.